Branding & Consumer Behavior

Interesting perspective on branding, consumer behavior, and marketing.

By: Tanvi / Marketing & Branding Strategist / Turning Brands into Scroll-Stopping Stories

Tanvi’s LinkedIn profile: linkedin.com/in/tanvi-183b07293

Website: brandastics.com 

Imagine you're walking through a supermarket.

You see two products.

One you've never heard of.

One you've seen online for months.

Without realizing it, Your brain starts trusting the familiar one.

Even if you've never bought it.

That's because familiarity reduces uncertainty.

And uncertainty is expensive.

The strongest brands don't just become popular.

They become familiar.